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Important aspects of lead nurturing campaigns

As a midway answer to these two answers, there was a third opinion about “Lead Qualification” that revealed a new aspect. Though many respondents might show interest in buying, there are very few who would really want to buy at that specific point in time. Though one can analyze all these through a specific method of experimentation there is no tool available from now on to measure or predict the same. Thus the sales department is under constant pressure to recognize and differentiate as who is a ready to buy respondent and who is just an anticipated respondent.